Digital Printing.

Digital printing is the term that defines exactly how ink is printed directly onto a substrate. This method, in a nutshell, is very similar to how your home colour printer works, but on a much larger format!

The digital printing equipment will generally print in a four-colour process. This is made up of Cyan, Magenta, Yellow and Black, with the image being split in to these primary colours and then prints as a set of patterns or percentages of each colour. This will then make up the desired image. To give you an example, if you print 100% magenta and 100% yellow, the colour produced will be red. 

The inks used in digital printers are translucent because they can then be blended to create the image. Our digital presses are also able to print white, meaning that if you print the four colour process onto clear substrates, you can add white to it to underpin the colour, make the image more opaque and reduce the translucency in the process.